Digital Marketing Specialist

Описание

We are seeking a Digital Marketing Specialist to manage our digital presence, generate qualified leads, and support vehicle sales through effective online marketing.Responsibilities Manage social media accounts, build content calendars, and create vehicle promotional media (photos, videos, Reels, and Stories) Create, manage, and optimize Meta and Google Ads campaigns to drive qualified leads Conduct keyword research and execute SEO strategies to improve organic website visibility Optimize website content, vehicle listings, landing pages, and user paths to increase conversion rates Implement traffic-generation strategies focused on delivering high-intent automotive leads Track lead generation and overall digital campaign performance across all active channels Analyze data from Google Analytics, Search Console, Meta, and Google Ads to evaluate success Prepare performance reports and deliver actionable recommendations based on analytical insights Align digital marketing campaigns directly with vehicle inventory levels, active promotions, and sales goals Qualifications 1+ years of digital marketing experience Hands-on experience with Meta Ads and Google Ads Working knowledge of SEO, Google Analytics/GA4, and Google Search Console Strong social media and content creation skills Experience with Canva, CapCut, or similar tools Strong analytical, organizational, and communication skills Ability to manage multiple campaigns and work independently Automotive or dealership marketing experience is a plus Key Performance Areas Lead Generation Website Traffic SEO Paid Advertising Social Media Growth Conversion Rate Marketing ROI