Senior Digital Marketing Manager / Head of Marketing (USA Market)
Описание
Senior Digital Marketing Manager / Head of Marketing (USA Market) — Старший менеджер по цифровому маркетингу Digital Marketing Lead (Growth Architect) – US Market (Лид по цифровому маркетингу / Архитектор роста – Рынок США) An inspiring opportunity for a Digital Marketing Leader: We are looking for a Growth Architect for the US market! (Вдохновляющая возможность для лидера digital-маркетинга: ищем архитектора роста на рынок США!) Are you interested in more than just running ads? Do you want to build a scalable customer acquisition system where every dollar drives results? Do you want to influence strategy and see how your decisions move the business forward? If so, this role is for you! Your Responsibilities (Ваши обязанности): Strategy development (Разработка стратегии): Design and execute a comprehensive digital marketing strategy for the US market. Growth architecture (Архитектура роста): Build and optimize a predictable, scalable customer acquisition system. Budget management (Управление бюджетом): Manage the marketing budget and ensure high performance of investments (ROMI, CPA, CAC — коэффициенты окупаемости инвестиций, стоимости целевого действия и привлечения клиента). Market intelligence (Анализ рынка): Analyze the market, competitors, and target audiences to identify new growth levers. Campaign management (Управление кампаниями): Launch and optimize advertising campaigns across Google, Meta, and other relevant platforms. Data & Analytics (Данные и аналитика): Implement and develop end-to-end analytics (сквозная аналитика) and build high-converting sales funnels (воронки продаж). Team leadership (Руководство командой): Manage the internal team and external vendors (подрядчики), establishing efficient operational processes. Cross-functional collaboration (Кросс-функциональное взаимодействие): Align with the sales and product teams to achieve shared business goals. Our Expectations (Наши ожидания): Professional experience (Профессиональный опыт): 3+ years of experience in digital marketing, including at least 1 year in a leadership/management role (на руководящей позиции). Market expertise (Экспертиза на рынке): Proven track record of driving marketing campaigns in the US market (обязательно). Data-driven mindset (Ориентация на данные): Deep understanding of analytics with the ability to translate data into actionable insights and decisions. Strategic thinking (Стратегическое мышление): Strong skills in building marketing strategies and systematic customer acquisition. Financial acumen (Финансовая грамотность): Experience in budget management and evaluating the ROI (окупаемость инвестиций) of marketing activities. Technical toolkit (Технический инструментарий): Proficiency in digital marketing tools, including paid traffic (платный трафик), SEO (поисковая оптимизация), email marketing, SMM (маркетинг в соцсетях), and content marketing. Language proficiency (Уровень языка): Upper-Intermediate English or higher (Английский выше среднего для анализа рынка и коммуникации с подрядчиками). Soft skills (Личные качества): Self-starter, proactive attitude, and a strong result-oriented mindset (самостоятельность, проактивность, ориентация на результат). What We Offer (Что мы предлагаем): Flexibility (Гибкость): Full-time employment with a hybrid or fully remote work setup (гибридный или удаленный формат). Impact (Влияние): A real opportunity to shape the company’s strategy and growth in its key market. Environment (Окружение): Work with a high-demand product (востребованный продукт) and a highly skilled team. Compensation (Компенсация): A transparent compensation package consisting of a base salary + KPI bonuses (фикс + бонусы за ключевые показатели эффективности). Growth (Развитие): Ample room for professional development and implementing your own ideas. About the Company (О компании):Daelim Network (Даелим Нетворк) is the official distributor of high-demand cosmetics from the Republic of Korea. We work directly with manufacturing plants, value our clients' time, and highly prioritize our reputation. We leverage all our resources to provide fast, high-quality service and timely execution of commitments. Our partners can rely on us to plan and grow their businesses with confidence.