CRM Manager
Описание
Oriflame Cosmetics Russia is glad to announce a new vacancy in Moscow office - CRM manager (Fixed-Term Contract). RESPONSIBILITIES: Developing, implementing and advancing the omnichannel CRM strategy; Manage and oversee all CRM and email marketing related activities; Partner across Marketing, Sales, IT and Customer service teams for key strategic inputs such as channel activation, predictive modeling and performance reporting; Establish and measure regional CRM goals, work across regions to identify and share best practices resulting; Management of program budgets and achievement of customer revenue targets, identification of opportunities to further drive revenue through customer campaigns and improve marketing efficiencies; Lead CRM and email marketing partner, identifying process opportunities and improvements to current ways of working; Create CRM roadmap to anticipate future needs for CRM’s continued evolution – people, process, technology; Managing projects of automatization and personalization in emailing; Leading process of marketing tools integration in CRM; Analysis of competitors email marketing activities, benchmarking; Analysis of customer database, searching for growth points; Emailing concept and design management, setting goals to designers, copywriters and developers for newsletters, landing pages, special projects; Database management, segmentation; Chainmail management, sending management, deliverability management; Vendor management; Preparation of reports and presentations to management. Reporting to Marketing Communication & ECOM Manager, Commercial Marketing REQUIREMENTS: 3+ years first-hand experience in implementing a successful CRM strategy (workflows/customer journeys planning, marketing automation, etc); End-to-end CRM management: From strategy, CJM, and budgeting to campaign launch, analytics and optimization. Strong knowledge of how to use top-tier e-mail / marketing automation service providers in a country/region. User experience Mindbox; Experience with setting up e-mail A/B tests nice to have; Experience with CRM reporting.