Marketing Content Creator

Описание

Planyway is a planning and tracking plugin for Trello and Jira . We connect the essential aspects of project management resource planning, roadmapping, and time tracking to give users a true reality check on projects.

What you ll do:

Atlassian Community (40%)

• Write genuinely helpful Community posts/threads and participate in discussions (answers, follow-ups, clarifications).

• Share practical workflows and solutions related to Trello/Jira resource management, roadmapping, etc.

• When Planyway is relevant, mention it responsibly and clearly disclose affiliation.

• Collaborate with the team to identify topics worth covering based on real Community questions and customer pain points.

Planyway.com (SEO content) (40%)

• Write and edit blog posts and product-education content in English for a primarily US audience.

• Turn real insights into content: customer interviews, expert interviews, experiments, and observed workflows.

• Refresh and improve existing content (structure, clarity, examples, screenshots, internal linking, and usefulness).

• Work with teammates who can support technical SEO and provide SEO briefs but you ll be expected to contribute your own research, angles, and insights.

Misc (20%)

• Help build a newsletter that s actually useful (starting small; likely growing over time).

• Improve Marketplace-facing content (listing copy, positioning, screenshots, FAQs, use cases).

• Repurpose strong pieces into smaller formats when it s worth it.

• Send changelog to users to keep them updated on product changes.

Expected output (guideline, not a rigid quota):

Output will vary depending on depth and complexity. A realistic target range:

Atlassian Community

• 1 substantial post/thread per week or 2 lighter posts per weekS

• plus consistent helpful replies (e.g., 10 20 per week)

Planyway.com

• 2 SEO articles per month or 1 deep flagship piece per month + 1 2 refreshes/updates

Newsletter

• Typically monthly at first (more frequent later if it s working)

Marketplace

• Small iteration(s) monthly as needed

We care more about usefulness + originality + consistency than sheer volume.

The quality bar (very important)

We re not looking for generic, templated, AI-ish content. We want work that feels like it was created by someone who actually understands the product and the user s reality.

We admire content from teams like:

• Basecamp/37signals (clear writing, strong point of view, practical usefulness)

• PostHog (depth, specificity, original thinking, real examples)

• Reforge (experience-based insights and frameworks)

What good looks like for us:

• Real workflows, screenshots, examples, edge cases, tradeoffs

• Interview-backed insights (customers & power users interview recordings)

• A clear editorial voice and strong structure

• Content that teaches something new, not just repeats what s already on the internet

Required Education and Skills:

• English proficiency: C1+ (we publish in English for native readers).

• 3+ years in B2B SaaS content marketing with a strong focus on user acquisition (not only brand/PR).

• Proven ability to conduct customer/expert interviews and turn insights into compelling content.

• Strong writing and editing skills across formats (long-form articles, community posts, newsletters).

• You can work independently, manage your time, and ship consistently.

Nice to Have:

• Experience with project management or previous roles related to project management.

• Experience with Jira and/or Trello (Planyway lives in this ecosystem).

• Experience participating in the Atlassian Community and understanding the norms.

• Ability to do basic SEO-driven research (intent awareness, query patterns, content structure).

• Comfort with internal linking and content clustering (helpful as the library grows).

• Basic maker skills: simple visuals, lightweight screenshots/screencasts/demos.

What We Offer

Our employees are the main asset of Rubius. We support creative freedom and the soar of engineering thought. We strive to ensure that every member of our team realizes their potential. We care about our employees. Here, both remote and in-office teams feel maximally comfortable.

About Work and Compensation:

• Official employment and timely "white" salary (fully legal & transparent)

• Monthly performance bonus of up to 5%

• Comfortable workspace with an ergonomic chair

• Support with home office setup for remote employees

• Flexible start to the working day

About Growth and Development:

• Individual development track

• Work with a mentor

• 50% compensation for professional certification within individual tracks

• Internal meetups on various topics and detailed guides

About the Office, Perks, and Atmosphere:

• Paid sports activities (even for home workouts)

• Opportunity to get private health insurance (including dental) after the probation period for office employees, and telemedicine for remote employees

• Tasty breakfasts, an office with a veranda and a large kitchen

• Discounts for you and your relatives at Rubius Academy

• Bonuses for the birth of children and marriage

• Diverse corporate events and activities

• Developed and comfortable corporate culture, without hierarchy

• Interest-based communities (soccer, tennis, our own music band, chess club...) and a team where everyone's opinion is heard.

To get to know us better, search for "Rubius" in your browsers.

We will be happy to work in a team with people who love what they do!