PR manager (pharmaceutical company)

Описание

Наш клиент, крупнейшая топовая международная фармацевтическая компания, в поиске Менеджера по внешним коммуникациям.

Purpose:

Environmental Shaping Communications Partner helps to raise awareness and visibility of company presence and impact in the Russian community and pharmaceutical industry, as well as shape the environment through comprehensive communications to ensure faster access to innovative therapy for patients. We are looking for a person who has a deep understanding of pharmaceutical industry, value of innovations, principles of pharmaceutical provision in Russia, key trends in healthcare policy and their influence on business, key stakeholders and decision-makers, Russian media landscape and can operate with a sense of strict confidentiality.

Career opportunities:

• Co-create and implement a strategy for the company reputation development and formation of a favorable external information environment at the federal level with the aim of improving competitive ability and achieving business/GR goals.
• Co-create with a cross-functional team to establish and manage an editorial calendar including programming and channel-specific PR activities, in alignment with local priorities and events on a federal level.
• Lead external programs and partnerships with the aim of promoting the reputation in the segment of public procurement of pharmaceutical products.
• Lead public relations, relations with federal mass media and digital media on topics to shape the media landscape in collaboration
• Act as primary point of contact to the media on related communications topics
• Lead activities and cooperate with various functions with the aim of making forecasts, preventing and resolving problems and crisis situations that influence market access of pharmaceutical products.
• Monitor business environment, media landscape and activities with the aim of promoting the company's reputation in order to achieve the company's business goals and strengthen relations with stakeholders.
• Create a map, develop and manage strategic relations with key federal mass and digital media.
• Conduct business in full compliance.

Qualifications and experience:

• Higher education in public relations, corporate communications, journalism, political science or a degree in economics, business, management.
• Proficiency in both spoken and written English,Russian
• Knowledge of social media and media landscape
• Confident knowledge and understanding of the Russian media landscape. Extensive list of personal contacts with media representatives.
• Deep understanding of pharmaceutical industry, value of innovations, principles of pharmaceutical provision in Russia, key trends in healthcare policy and their influence on business, key stakeholders and affiliates.
• Proven experience in developing, implementing, and measuring strategic PR campaigns.
• Experienced working in global organizations, with good cultural awareness and sensitivity.