Marketing Supervisor

Описание

Responsibilities:

• Ensure the collection, analysis, and integration of regional insights into strategic decision-making processes;
• Monitor competitor analyses, market trends, and shift in consumer behavior regularly, and update strategies based on these insights;
• Lead and perform daily-based marketing activities (ATL & BTL & Digital & PR & trade & merchandising & research);
• Develop pricing and value proposition strategies aligned with local market dynamics;
• Lead the development of brand positioning and channel strategies, including the restructuring of distributors, digital, and retail channels;
• Create product and service strategies tailored to the needs of local customer segments, including converters;
• Conduct performance analysis and reporting of regional marketing campaigns;
• Identify new business opportunities, evaluate commercial synergies, and promote the replication of best practices;
• Determine replication opportunities in commercial practices targeting new customer segments and markets, and build an effective network across regions;
• Collaborate with Product and Brand Management teams on product development initiatives;
• Execute projects based on input from regional sales directors to better define marketing needs and opportunities.

Requirements :

• Bachelor s degree in Business Administration, Marketing, Economics, or a related field;
• Minimum 7-10 years of experience in strategic marketing, business development, or market intelligence, preferably in B2C (FMCG) and B2B industries;
• Solid understanding and proven experience of ATL and BTL marcom strategies, with hands-on experience in managing integrated campaigns across traditional and non-traditional channels;
• Proven experience in performance marketing, including digital campaign planning, execution, optimization, and measurement;
• Shown expertise in e-commerce by marketplaces and website collaborations
• Demonstrated expertise in influence marketing;
• Proven experience in trade marketing (retail chains), PR (offline & online);
• Shown expertise in working with media, PR, digital & event & trade and merchandising agencies;
• Strong analytical skills with experience in market research, competitor analysis, and consumer behavior tracking;
• Ability to develop regional insights and translate them into actionable strategies;
• Experience in pricing strategy, value proposition development, and channel optimization;
• Skilled in brand positioning and multi-channel marketing (distributors, federal retail chains, marketplaces, and Horeca);
• Ability to identify and evaluate new business opportunities and commercial synergies across markets;
• Strong collaboration skills, especially with product, brand, and sales teams;
• Fluent in English;
• Proficiency in MS Office and data visualization tools; familiarity with CRM and market intelligence platforms is preferred;
• Strategic mindset with a hands-on approach and ability to thrive in a dynamic, fast-paced environment;
• Result-oriented team player, initiative-taker, well-organized, and able to work with strict deadlines.

Working terms:

• Salary is discussed individually;
• Work schedule (from 8:30 to 17:30).

We offer:

• Competitive remuneration;

• Annual salary review;

• Comfortable office near the metro station (Babushkinskaya metro station);

• Voluntary health insurance;

• Payment for meals and travel;

• Corporate trainings;

• Regular corporate events;

• Work in a young and friendly team.