Менеджер по Международному Маркетингу (International Marketing Manager)

Описание

Our company does online and offline sales of patented premium beauty sleep products in the USA/UK/Canada/Australia/EU, etc.We are looking for a person who would be responsible for promoting our brand in Russia and abroad. This is a role of a business leader in charge of the whole life cycle of the brand and its financial results. This is a unique opportunity to demonstrate your organisational, analytical, and leadership skills as well as see the results of your work. Responsibilities: Established markets: - analysing key metrics of customer behaviour in our multilingual online store and proposing strategies to improve CR, LTV - by SKU/by country; - leading website improvements and A/B testing - by SKU/by country; - developing digital media strategies to optimise CPA, increase reach, improve CR - by SKU/by country; - leading creative development of ad copy/photo/video for digital and offline advertising, website, social media pages - by SKU/by country; - mastering e-mail marketing - performance analytics, customer segmentation, cadence creation strategies, development of ad copy/photo/video assets, HTML - by SKU/by country; - leading product innovation projects - improving current assortment, expanding the assortment - product, packaging, artwork development; - developing marketplaces as a profitable and incremental sales channel - defining assortment, pricing, and advertising strategies, creating and improving listings, controlling and arranging supply; - unit/country/total business P&L management - driving revenue and improving profitability; New markets: - leading development of local websites; - analysing local competitive landscape and consumer preferences; - defining assortment, pricing, online and offline distribution, media strategies; Requirements: - entrepreneurial spirit, strong analytical and critical thinking, can-do attitude, self-motivation, agility, challenging the status quo, ability and desire to learn fast, high level of discipline and time management; - min 5 years of relevant brand management, digital and performance marketing experience; - extended experience in ad copy/photo/video creation for digital ads and e-mail marketing; - experience of living and/or working abroad; - completed higher education in top universities - high GPA; - proficient English and ideally another foreign language; Conditions: - work in a highly dynamic, ambitious and young team; - reporting to business founders - with many years of experience in brand management and digital/performance marketing in TOP International FMCG companies in Russia and abroad. - work from home - full time; - base salary + progressive bonus linked to achieving KPIs (sales, profitability).