B2B Go-to-Market Lead

Описание

We are seeking a Product Marketing Manager to lead positioning and go-to-market strategy for our cybersecurity services portfolio, including expert consulting, professional services, and educational programs across international markets. This role requires a strong background in marketing professional services (not software-only products) and hands-on experience working with non-domestic markets. The ideal candidate understands how enterprise demand for expert services is formed globally, how trust and credibility are built across cultures, and how service offerings are adapted for different regions. You will drive international commercialization of high-value, expertise-driven offerings and ensure alignment between service teams, marketing, and sales. Key Responsibilities International Service Positioning Develop clear value propositions for cybersecurity consulting and educational services tailored to different regions Adapt messaging and packaging to cultural and market-specific dynamics Define competitive differentiation in global markets ICP & Buyer Insight Identify and refine ICPs across international markets (CISOs, Security Leaders, IT Directors, Risk & Compliance Officers, etc.) Understand regional procurement processes and decision-making structures Map service-specific buyer journeys in enterprise environments Go-to-Market Leadership Build and execute international GTM plans for new and existing service offerings Partner with Demand Generation to launch targeted campaigns in priority regions Equip Sales teams with service narratives, case studies, objection-handling materials Support cross-border sales enablement Market Intelligence Conduct competitive research in global cybersecurity consulting and education markets Monitor regulatory, compliance, and risk trends influencing service demand internationally Gather structured feedback from regional sales teams Mandatory Requirements 5+ years of Product Marketing or Service Marketing experience in B2B Proven experience marketing professional services (consulting, expert services, or education) Demonstrated experience working with international markets (EMEA, APAC, LATAM) Strong understanding of enterprise service procurement processes outside domestic market Experience collaborating with geographically distributed sales teams Fluent English (C1+)