Senior Paid Social and E-commerce Performance Specialist

Описание

Purpose of the role Own transaction-focused Meta and TikTok campaigns across prospecting, remarketing and catalog sales. Key responsibilities Manage Meta and TikTok campaigns using product catalogs and native platform events. Build separate prospecting and remarketing campaign structures. Create audiences based on product interactions and native platform events rather than relying only on CRM exports. Configure campaigns using the correct Web and App destinations. Work with Universal Links, deep links, app events, Meta SDK, Conversions API and TikTok tracking. Optimize campaigns toward delivered purchases, GMV and unit economics. Build and evaluate creative, audience, product and offer experiments. Understand how upper-funnel prospecting contributes to later conversions. Identify incorrect campaign settings, permissions, events or audiences and take ownership of resolving them. Report performance using spend, delivered GMV, ROAS and cost per delivered purchase. Work closely with Design & UX, Growth Merchandising, Analytics and the MarTech Engineer. Required experience Strong hands-on Meta Ads and TikTok Ads experience in e-commerce. Experience with catalog sales, dynamic product ads, prospecting and remarketing. Understanding of app and web conversion tracking and attribution. Experience optimizing campaigns toward sales and revenue. Ability to evaluate campaigns using commercial results rather than platform metrics alone. Strong analytical thinking and willingness to challenge incorrect assumptions.